UK AI Visibility Indexby Flaunt Digital
Get your AI visibility report
Sports Direct icon

Sports Direct

sportsdirect.com·retailer
Get Sports Direct's AI visibility report

Strongest placement: Sports and Outdoor

Rank
#10
of 124 ranked brands in Sports and Outdoor
Avg position: 8.7
Visibility
17.2%
Named in 208 of 600 answers · rolling 4 weeks
Cited as source
8.7%
Citation share
Movement
3
vs previous period

Visibility history

Visibility over time0.0%5.7%11.4%17.1%22.8%2026-W39: 19.0% visibilityW392026-W40: 18.8% visibilityW402026-W41: 17.2% visibilityW41

By assistant

ChatGPT16.0%
Gemini20.7%
Perplexity10.7%
Claude21.3%

Also appears in

What the assistants say about Sports Direct

“[exa.ai](https://exa.ai/library/places?q=2537ae9349a2c93f) **Sports Direct** – The budget leader on the high street, officially listed at "inexpensive" price level.”

ClaudeSports and OutdoorSource

“Compare the same boot family on **Pro:Direct Soccer** and **Sports Direct**.”

ChatGPTSports and OutdoorSource

“If you want one straightforward answer: **buy from Pro:Direct Soccer for selection and specialist advice; use Sports Direct if finding a discounted pair is your priority.**”

ChatGPTSports and OutdoorSource

“Best for Overall Budget & Everyday Sports Footwear * **[Sports Direct](https://www.sportsdirect.com/)** * **Best for:** Entry-to-mid-tier running, gym, football, and casual trainers.”

GeminiSports and OutdoorSource

“Best for High-Street Availability & Budget Buys If you want to try boots on in person or are looking for discounted family and grassroots options: * **[Sports Direct](https://www.sportsdirect.com/football/football-boots):** The UK’s largest sports chain with stores in nearly every major town and ci”

GeminiSports and OutdoorSource

Want an LLM Lens report for your brand?

By submitting, you agree to our Privacy Policy.

Sample panel questions

Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.

Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.

These are category panel examples, not brand-specific questions or evidence that this brand was named in answers to them.

Sports and Outdoor

  1. sports-retailers

    Which UK shops are best for rugby and cricket kit?

  2. running

    Which running shoe brands are best for marathon training?

  3. fitness-tech

    Can you recommend a good folding exercise bike?

  4. sports-retailers

    Which UK shops are best for waterproof hiking boots?

  5. sports-retailers

    Which UK retailers are best for outdoor and camping gear?

  6. fitness-tech

    What budget smartwatch under £150 do people rate most highly?