Telecoms and broadband
Tracks AI visibility for brands in the UK telecoms and broadband market.
Answers collected Sunday 4 October 2026 · Published Monday 5 October 2026
| # | Brand | Visibility | Cited | 4 wks | Assistants |
|---|---|---|---|---|---|
| 1 | 80.3% | 30.0% | - | ||
| 2 | 71.0% | 17.8% | - | ||
| 3 | 50.2% | 14.8% | - | ||
| 4 | 45.8% | 3.2% | - | ||
| 5 | 31.2% | 6.5% | - | ||
| 6 | 28.5% | 7.8% | - | ||
| 7 | 25.2% | 1.7% | - | ||
| 8 | 25.0% | 2.3% | - | ||
| 9 | 24.3% | 2.8% | - | ||
| 10 | 21.3% | 2.0% | 1 | ||
| 11 | Plusnet | 21.3% | - | 1 | |
| 12 | Zen Internet | 19.8% | - | - |
Showing brands named in at least 2% of answers.
What the assistants say
"### Vodafone Vodafone offers a **30-day network guarantee**, allowing customers to cancel during the first 30 days without a termination fee, subject to its terms."
"For example, BT, EE and Virgin Media advertise credits of up to £300, while Vodafone advertises up to £200 depending on the package."
"[uswitch.com](https://www.uswitch.com/mobiles/guides/cancelling-your-mobile-contract-early/) ## Home broadband Most UK broadband providers—including **BT, EE, Sky, TalkTalk, Virgin Media, Vodafone and Hyperoptic**—normally charge an early termination fee during the minimum term."
"[vodafone.co.uk](https://www.vodafone.co.uk/cs/groups/public/documents/document/vfcon106905.pdf) For comparison, reported early-exit charges are commonly around **96% of remaining payments for EE** and **97% for Three**, so these are not generally fee-free networks during the minimum term."
"# Best Mobile & 5G Home Broadband in the UK (2026) There's no single "best" provider — it depends on whether you value **speed**, **price**, or **coverage**."
"- **Performance is address-specific.** A good postcode-level coverage map doesn't guarantee good indoor signal — check your actual signal strength (e.g."
"- **Upload speeds remain the weak point** across all 5G networks (typically 10-20Mbps), so if you do a lot of cloud backups or video uploads, full fibre may suit you better."
"If you're in an area where other networks struggle, EE is the safer bet despite costing more ([ee.co.uk](https://ee.co.uk/broadband/mobile-broadband), [switchsquid.com](https://www.switchsquid.com/broadband/guides/what-is-5g-home-broadband/))."
"It's also the best-value option at £29/month with no upfront cost and a 30-day money-back guarantee ([three.co.uk](https://www.three.co.uk/broadband/home-broadband), [switchsquid.com](https://www.switchsquid.com/broadband/guides/what-is-5g-home-broadband/))."
"**Contract Length:** The cheapest monthly rates almost always require a **24-month or 36-month commitment** [business.sky.com](https://business.sky.com/s/packages/essential), [smallbusiness.co.uk](https://smallbusiness.co.uk/best-uk-business-phone-and-broadband-deals-how-to-choose-2548714/)."
Named together
Sample panel questions
Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.
Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.
- mobile-networks
Which UK network is best for a £5 a month SIM?
- broadband-providers
Which is the best mobile broadband or 5G home broadband in the UK?
- business-mobile
Which UK business mobile providers offer the shortest contracts?
- broadband-providers
Which UK broadband providers have the fastest speeds?
- mobile-networks
Which is the best eSIM provider in the UK?
- business-mobile
Which are the best business mobile deals for a small company?