Travel and holidays
Tracks AI visibility for brands in the UK travel and holidays market.
Answers collected Sunday 4 October 2026 · Published Monday 5 October 2026
| # | Brand | Visibility | Cited | 4 wks | Assistants |
|---|---|---|---|---|---|
| 1 | ATOL | 21.0% | - | new | |
| 2 | 19.2% | 6.7% | - | ||
| 3 | 17.7% | 15.3% | 1 | ||
| 4 | 16.8% | 14.2% | 1 | ||
| 5 | ABTA | 16.3% | - | - | |
| 6 | P&O Cruises | 15.3% | - | - | |
| 7 | 14.3% | 8.8% | - | ||
| 8 | 12.5% | 3.3% | - | ||
| 9 | 12.3% | 7.8% | 1 | ||
| 10 | Exodus Adventure Travels | 11.8% | - | 1 | |
| 11 | 11.7% | 1.0% | - | ||
| 12 | Princess Cruises | 11.3% | - | - |
Showing brands named in at least 2% of answers.
What the assistants say
"**Inghams** A long-established UK tour operator (since 1934) with over 80 resorts and strong group/package options."
"- **Standout features:** "Learn to Ski" packages across multiple resorts in France, Italy, Austria, Andorra, and more; Snow Guarantee policy - **Resorts:** **La Rosière**, **Tignes**, and **Val d'Isère** all feature free nursery lifts and dedicated beginner areas - **Best for:** Families wanting mor"
"- **Standout features:** A "family filter" tool to narrow down resorts suited to your needs, plus flexible flight/transfer options - **Recommended resorts:** **Avoriaz** (car-free, great for young children), **Zell am See** (ideal for Christmas breaks), and **Flaine** (good for half-term trips with "
"**Watch for last-minute deals** – [Haven](https://www.haven.com/offers/last-minute-deals) and [Parkdean Resorts](https://www.parkdeanresorts.co.uk/offers/) both run regular last-minute discounts across their parks (38 and 65 parks respectively) ## Bottom Line For the **cheapest possible family hol"
"* **[Celebrity Cruises](https://www.celebritycruises.com/cruise-deals/last-minute):** Runs weekly promotions—such as their "Exciting Deals"—offering reduced fares on remaining staterooms across premium itineraries in Europe, the Caribbean, and the Americas."
"Mainstream & Resort-Style Cruise Lines * **[Royal Caribbean](https://www.royalcaribbean.com/cruise-deals/last-minute-cruises):** Known for its large, family-friendly ships, Royal Caribbean regularly features dedicated last-minute discounts on European sailings, transatlantic crossings, and short Car"
"## Key Benefits Across These Operators - **Departure point**: Most rail ski holidays depart from **London St Pancras International** - **Luggage**: Generous allowances compared to flying, with no restrictions on ski equipment or liquids - **Check-in**: Much shorter than airports (around 90 minutes "
"Here's a rundown of the main options: ## Main UK Operators Offering Ski Train Holidays **Inghams** Inghams offers rail travel to 27 resorts across France, Austria, Italy and Switzerland, including a dedicated Eurostar Snow Train package to nine French resorts."
"* **For family holidays and hassle-free subletting:** Choose **Haven** or **Parkdean Resorts**."
"* **Parkdean Resorts** * **Top Parks:** *Ruda* (Croyde Bay, Devon), *Warmwell* (Dorset – features a dry ski slope), *Trecco Bay* (South Wales), *Camber Sands* (East Sussex)."
Named together
Sample panel questions
Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.
Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.
- ski
Which UK companies offer ski holidays by train?
- uk-holiday-parks
Which UK holiday parks are best for caravan holidays?
- cruise
Which cruise line is best for the Norwegian fjords?
- adventure-travel
Which tour operators are best for a Kenya or Tanzania safari?
- ski
Which ski jacket to buy would you recommend and why?
- adventure-travel
Which are the best walking holiday companies in the UK and Europe?