ASOS icon

ASOS

asos.com·retailer

Strongest placement: Fashion and Clothing

Rank
#4
of 140 ranked brands in Fashion and Clothing
Avg position: 6.8
Visibility
23.5%
Named in 424 of 600 answers · rolling 4 weeks
Cited as source
11.7%
Citation share
Movement
vs previous period

Visibility history

Visibility over time0.0%7.6%15.3%22.9%30.6%2026-W39: 25.5% visibilityW392026-W40: 24.8% visibilityW402026-W41: 23.5% visibilityW41

By assistant

ChatGPT19.3%
Gemini24.0%
Perplexity24.7%
Claude26.0%

Also appears in

Named together

Brands mentioned alongside ASOS, by category. Counts are not combined across categories.

ASOS iconASOS&Reiss iconReiss
18 shared answers in Fashion and Clothing
ASOS iconASOS&New Look iconNew Look
17 shared answers in Fashion and Clothing
ASOS iconASOS&Marks & Spencer iconMarks & Spencer
16 shared answers in Fashion and Clothing
ASOS iconASOS&Next iconNext
15 shared answers in Fashion and Clothing
ASOS iconASOS&John Lewis iconJohn Lewis
14 shared answers in Fashion and Clothing

What the assistants say about ASOS

“## High-street brands with strong Tall ranges - **ASOS Tall** — widely considered the broadest and best Tall edit on the high street, designed for women 5'9"/1.75m+.”

“## My recommendation If you're starting out, **ASOS Tall** and **Long Tall Sally** are your best first stops — between them they cover everyday basics, denim, occasionwear and outerwear across a wide size range.”

“Great for everyday jeans, wide-leg trousers and tops, with sister ranges Topshop Tall (dresses, denim) and Stradivarius (jackets/knitwear) also worth checking ([asos.com](https://www.asos.com/women/tall/cat/), [tellar.co.uk](https://www.tellar.co.uk/what-is-sizing-like-at-long-tall-sally-an-honest-s”

“* **Key Caveat:** ASOS enforces a "Fair Use" policy [which.co.uk](https://www.which.co.uk/news/article/more-than-half-of-online-fashion-retailers-dont-offer-free-postal-returns-afmn53B2oQRa).”

“Great with Conditions (Memberships & Fair Use) * **[ASOS](https://www.asos.com/customer-care/returns-refunds/what-is-your-returns-policy/)** * **Window:** 28 days.”

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Sample panel questions

Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.

Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.

These are category panel examples, not brand-specific questions or evidence that this brand was named in answers to them.

Fashion and Clothing

  1. occasionwear

    Which UK shops are best for prom dresses?

  2. menswear

    Which UK brands are best for affordable men's clothes in the sale?

  3. occasionwear

    Where is the best place to buy a wedding guest dress in the UK?

  4. womenswear

    Which UK brands make the best satin or long sleeve maxi dresses?

  5. womenswear

    Which UK brands make the best women's linen clothes for summer?

  6. womenswear

    Which UK brands are best for tall women?

Sports and Outdoor

  1. sports-retailers

    Which UK shops are best for rugby and cricket kit?

  2. running

    Which running shoe brands are best for marathon training?

  3. fitness-tech

    Can you recommend a good folding exercise bike?

  4. sports-retailers

    Which UK shops are best for waterproof hiking boots?

  5. sports-retailers

    Which UK retailers are best for outdoor and camping gear?

  6. fitness-tech

    What budget smartwatch under £150 do people rate most highly?