Fashion and clothing
Tracks AI visibility for brands in the UK fashion and clothing market.
Answers collected Sunday 4 October 2026 · Published Monday 5 October 2026
Reviewed name variants of Marks & Spencer (including M&S) are shown as one brand. Figures come from its highest-ranked original entry, not an addition of both. Original ranks and movements are retained, so a rank may be skipped.
| # | Brand | Visibility | Cited | 4 wks | Assistants |
|---|---|---|---|---|---|
| 1 | 28.5% | - | - | ||
| 2 | 28.2% | 2.0% | - | ||
| 4 | 23.5% | 11.7% | - | ||
| 5 | 19.5% | 9.5% | - | ||
| 6 | 16.3% | 4.7% | - | ||
| 7 | 14.3% | 1.8% | - | ||
| 8 | 14.2% | 1.5% | - | ||
| 9 | 13.7% | 2.2% | - | ||
| 10 | 13.0% | 1.0% | - | ||
| 11 | 12.2% | 0.8% | 1 | ||
| 12 | 10.7% | 0.8% | 5 | ||
| 13 | 10.5% | 3.0% | 2 |
Showing brands named in at least 2% of answers.
What the assistants say
"For contemporary business casual, choose **Whistles, ME+EM, COS or ARKET**."
"[hobbs.com](https://www.hobbs.com/workwear/) - **Whistles** – A more contemporary choice for modern tailoring, smart dresses, shirts and versatile separates."
"[whistles.com](https://www.whistles.com/workwear/) - **Marks & Spencer** – Probably the best value all-rounder, with a broad range of sizes, practical fabrics, suits, trousers, knitwear and office shoes."
"## High-street brands with strong Tall ranges - **ASOS Tall** — widely considered the broadest and best Tall edit on the high street, designed for women 5'9"/1.75m+."
"## My recommendation If you're starting out, **ASOS Tall** and **Long Tall Sally** are your best first stops — between them they cover everyday basics, denim, occasionwear and outerwear across a wide size range."
"Great for everyday jeans, wide-leg trousers and tops, with sister ranges Topshop Tall (dresses, denim) and Stradivarius (jackets/knitwear) also worth checking ([asos.com](https://www.asos.com/women/tall/cat/), [tellar.co.uk](https://www.tellar.co.uk/what-is-sizing-like-at-long-tall-sally-an-honest-s"
"* **For Budget/Quick Delivery:** Look at *Next* or *SIRRI*."
"* **[John Lewis & Partners](https://www.johnlewis.com):** Excellent for quality and convenience."
"* **[Next](https://www.next.co.uk):** Offers a vast online directory of affordable party and formal dresses, including matching shoes, boleros, and hair accessories."
"* **Convenience:** Returns can be posted via Royal Mail, dropped off at any John Lewis department store, or taken to hundreds of local **Waitrose** supermarkets via Click & Collect counters."
Named together
Sample panel questions
Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.
Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.
- occasionwear
Which UK shops are best for prom dresses?
- menswear
Which UK brands are best for affordable men's clothes in the sale?
- occasionwear
Where is the best place to buy a wedding guest dress in the UK?
- womenswear
Which UK brands make the best satin or long sleeve maxi dresses?
- womenswear
Which UK brands make the best women's linen clothes for summer?
- womenswear
Which UK brands are best for tall women?