UK AI Visibility Indexby Flaunt Digital
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Decathlon

decathlon.co.uk·retailer
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Strongest placement: Sports and Outdoor

Rank
#3
of 124 ranked brands in Sports and Outdoor
Avg position: 9.4
Visibility
26.0%
Named in 356 of 600 answers · rolling 4 weeks
Cited as source
9.0%
Citation share
Movement
vs previous period

Visibility history

Visibility over time0.0%7.8%15.6%23.4%31.2%2026-W39: 25.5% visibilityW392026-W40: 25.8% visibilityW402026-W41: 26.0% visibilityW41

By assistant

ChatGPT24.0%
Gemini36.0%
Perplexity19.3%
Claude24.7%

Also appears in

What the assistants say about Decathlon

“[Camping World](https://www.campingworld.co.uk/en/Outdoor-Equipment/c-239.aspx) | ### My short list - **Best overall specialist:** Taunton Leisure - **Best for range:** Cotswold Outdoor - **Best value at scale:** GO Outdoors - **Best budget option:** Decathlon - **Best for technical mounta”

ChatGPTSports and OutdoorSource

“[Decathlon](https://www.decathlon.co.uk/sports/camping) | | **Beginners and families** | **Mountain Warehouse** | Accessible pricing and a wide UK store presence, with plenty of entry-level clothing, footwear and camping equipment.”

ChatGPTSports and OutdoorSource

“[GO Outdoors](https://www.gooutdoors.co.uk/) | | **Budget camping and hiking** | **Decathlon** | Excellent value, especially for tents, sleeping equipment, backpacks and basic clothing.”

ChatGPTSports and OutdoorSource

“Best Value & Budget Options * **[Decathlon](https://www.decathlon.co.uk)** *(Quechua / Evadict / Forclaz)* * **Best for:** Exceptional performance-to-price ratio.”

GeminiSports and OutdoorSource

“* **Why:** If brand logos don’t matter as much as functionality, Decathlon’s own brands (such as *Kalenji* and *Kiprun* for running, or *Domyos* for gym work) offer some of the best value-for-money footwear on the UK market.”

GeminiSports and OutdoorSource

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Sample panel questions

Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.

Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.

These are category panel examples, not brand-specific questions or evidence that this brand was named in answers to them.

Sports and Outdoor

  1. sports-retailers

    Which UK shops are best for rugby and cricket kit?

  2. running

    Which running shoe brands are best for marathon training?

  3. fitness-tech

    Can you recommend a good folding exercise bike?

  4. sports-retailers

    Which UK shops are best for waterproof hiking boots?

  5. sports-retailers

    Which UK retailers are best for outdoor and camping gear?

  6. fitness-tech

    What budget smartwatch under £150 do people rate most highly?