UK AI Visibility Indexby Flaunt Digital
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Dunelm icon

Dunelm

dunelm.com·retailer
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Strongest placement: Home and Furniture

Rank
#4
of 102 ranked brands in Home and Furniture
Avg position: 5.9
Visibility
24.7%
Named in 373 of 600 answers · rolling 4 weeks
Cited as source
6.8%
Citation share
Movement
vs previous period

Visibility history

Visibility over time0.0%7.8%15.6%23.4%31.2%2026-W39: 22.5% visibilityW392026-W40: 26.0% visibilityW402026-W41: 24.7% visibilityW41

By assistant

ChatGPT20.7%
Gemini29.3%
Perplexity20.0%
Claude28.7%

Also appears in

Named together

Brands mentioned alongside Dunelm, by category. Counts are not combined across categories.

Dunelm iconDunelm&Argos iconArgos
26 shared answers in Home and Furniture
Dunelm iconDunelm&John Lewis iconJohn Lewis
24 shared answers in Home and Furniture
Dunelm iconDunelm&IKEA iconIKEA
23 shared answers in Home and Furniture
Dunelm iconDunelm&Habitat iconHabitat
14 shared answers in Home and Furniture

What the assistants say about Dunelm

“* **[Dunelm](https://www.dunelm.com/category/home-and-furniture/furniture/sofas-and-chairs/sofa-beds):** A wide selection of affordable click-clacks (starting from £150), trundle sofa beds, and compact guest solutions.”

GeminiHome and FurnitureSource

“* **Sales:** Retailers like **Dusk**, **Dunelm**, and **M&S** run regular seasonal sales (January, Bank Holidays, and end-of-season clearances) where mid-range bedding is often discounted by 20% to 50%.”

GeminiHome and FurnitureSource

“Best Overall for Value & Variety: **Dunelm** * **Price Range:** £10 – £60 * **Why it’s great:** [Dunelm](https://www.dunelm.com) is the go-to high-street destination for bedding.”

GeminiHome and FurnitureSource

“* **Dunelm:** Offers a wide selection of mirrored, sliding, and corner wardrobes, available in both flat-pack and ready-assembled formats ([dunelm.com](https://www.dunelm.com/category/home-and-furniture/furniture/bedroom-furniture/wardrobes)).”

GeminiHome and FurnitureSource

“**Door Clearance vs Sliding:** If floor space is tight around the bed, look for **sliding door wardrobes** ([dunelm.com](https://www.dunelm.com/category/home-and-furniture/furniture/bedroom-furniture/wardrobes)).”

GeminiHome and FurnitureSource

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Sample panel questions

Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.

Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.

These are category panel examples, not brand-specific questions or evidence that this brand was named in answers to them.

Home and Furniture

  1. beds-and-mattresses

    Which UK retailers are best for a double bed with mattress included?

  2. sofas-and-furniture

    Which UK furniture retailers offer the best finance deals?

  3. bedding

    Which UK brands make the best luxury bedding?

  4. beds-and-mattresses

    What budget mattress under £300 do people rate most highly?

  5. sofas-and-furniture

    What's the best ergonomic office chair in the UK?

  6. sofas-and-furniture

    Where is the best place to buy a sofa bed in the UK?

Home Improvement and DIY

  1. bathrooms

    I'm looking for the best wall hung vanity unit in the UK. What should I get?

  2. radiators

    Which brands make the best designer radiators?

  3. radiators

    Which UK retailers are best for black or anthracite radiators?

  4. bathrooms

    Which UK online bathroom retailers have the best reviews?

  5. flooring

    Which UK retailers are best for cheap flooring?

  6. paint-and-decorating

    Which sage green paint for walls would you recommend and why?