Experian icon

Experian

experian.co.uk·provider

Strongest placement: Mortgages and Personal Finance

Rank
#10
of 100 ranked brands in Mortgages and Personal Finance
Avg position: 8.5
Visibility
12.8%
Named in 145 of 600 answers · rolling 4 weeks
Cited as source
8.7%
Citation share
Movement
1
vs previous period

Visibility history

Visibility over time0.0%3.9%7.7%11.5%15.4%2026-W39: 9.5% visibilityW392026-W40: 12.3% visibilityW402026-W41: 12.8% visibilityW41

By assistant

ChatGPT12.7%
Gemini16.7%
Perplexity8.0%
Claude14.0%

Also appears in

What the assistants say about Experian

“**Other local credit unions** across the UK also offer similar small loans (typically £500–£1,000) at much lower rates than payday lenders, often requiring a benefit (like Child Benefit) to be paid into your credit union account as a condition of the loan ([experian.co.uk](https://www.experian.co.uk”

“- **Important caution:** these loans typically carry **very high interest rates** — often comparable to payday or guarantor loans — and should be considered only after ruling out government and credit union options ([experian.co.uk](https://www.experian.co.uk/consumer/loans/guides/people-on-benefits”

“Most mainstream and specialist lenders will treat the following as income for affordability assessments: - Universal Credit - Child Benefit and Working Tax Credit - DLA and PIP - ESA, Incapacity Benefit - Carer's Allowance, Fostering Allowance - Industrial Injuries Disablement Benefit Some benefits”

“Whether a mainstream personal loan or 0% money-transfer/credit-card offer would cost less—provided you can repay it reliably Credit unions commonly offer personal loans over **two to five years**, and may be more flexible than mainstream lenders if you have been declined elsewhere, according to [Ex”

“Experian says its comparison search does not affect your credit score, and the AA also advertises an eligibility check with no impact on your score.”

Want an LLM Lens report for your brand?

By submitting, you agree to our Privacy Policy.

Sample panel questions

Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.

Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.

These are category panel examples, not brand-specific questions or evidence that this brand was named in answers to them.

Mortgages and Personal Finance

  1. personal-loans

    Which is the best lender for a £10,000 loan over five years?

  2. personal-loans

    Which UK lenders have the lowest interest loans for good credit?

  3. personal-loans

    Which lenders let you check your loan eligibility without affecting your credit score?

  4. retail-finance

    Which UK travel companies let you pay monthly for a holiday?

  5. mortgage-brokers

    Which UK mortgage brokers are best for buy-to-let?

  6. retail-finance

    Which 0% balance transfer credit card in the UK right now is worth the money?

Cars and Motoring

  1. new-car-brands

    Can you recommend a good SUV to buy in the UK this year?

  2. new-car-brands

    Which car brands hold their value best in the UK?

  3. car-buying-platforms

    Which UK websites are best for buying a used car online?

  4. new-car-brands

    Best small electric car in the UK to buy right now?

  5. new-car-brands

    Which is the best family car in the UK?

  6. used-car-retailers

    Which UK used car retailers deliver to your door?