Mortgages and personal finance
Tracks AI visibility for brands in the UK mortgages and personal finance market.
Answers collected Sunday 4 October 2026 · Published Monday 5 October 2026
Reviewed name variants of Marks & Spencer (including M&S) are shown as one brand. Figures come from its highest-ranked original entry, not an addition of both. Original ranks and movements are retained, so a rank may be skipped.
| # | Brand | Visibility | Cited | 4 wks | Assistants |
|---|---|---|---|---|---|
| 1 | 21.3% | 5.2% | - | ||
| 2 | 20.5% | 9.2% | 1 | ||
| 3 | 20.0% | 0.5% | 1 | ||
| 4 | M&S Bank | 17.8% | - | - | |
| 5 | 16.2% | 5.7% | 1 | ||
| 6 | 15.2% | 6.8% | 1 | ||
| 7 | 14.7% | 12.0% | - | ||
| 8 | 13.3% | 5.8% | 3 | ||
| 9 | 13.0% | 3.2% | 3 | ||
| 10 | 12.8% | 8.7% | 1 | ||
| 11 | 12.2% | 12.2% | 3 | ||
| 12 | 12.2% | 4.8% | 2 |
Showing brands named in at least 2% of answers.
What the assistants say
"- **Need to compare many lenders quickly:** use a broker or comparison service such as [Money.co.uk](https://www.money.co.uk/business/business-loans) or [MoneySuperMarket](https://www.moneysupermarket.com/business-finance/business-loans/)."
"These are comparison platforms rather than lenders; Money.co.uk says it searches more than 150 UK lenders, while MoneySuperMarket compares available deals through its partners."
"* **[Santander UK](https://www.santander.co.uk/personal/loans):** Applications submitted online between 6:30 am and 11:30 pm usually receive a decision within 5 minutes."
"**Other local credit unions** across the UK also offer similar small loans (typically £500–£1,000) at much lower rates than payday lenders, often requiring a benefit (like Child Benefit) to be paid into your credit union account as a condition of the loan ([experian.co.uk](https://www.experian.co.uk"
"- **Important caution:** these loans typically carry **very high interest rates** — often comparable to payday or guarantor loans — and should be considered only after ruling out government and credit union options ([experian.co.uk](https://www.experian.co.uk/consumer/loans/guides/people-on-benefits"
"Most mainstream and specialist lenders will treat the following as income for affordability assessments: - Universal Credit - Child Benefit and Working Tax Credit - DLA and PIP - ESA, Incapacity Benefit - Carer's Allowance, Fostering Allowance - Industrial Injuries Disablement Benefit Some benefits"
"Whether a mainstream personal loan or 0% money-transfer/credit-card offer would cost less—provided you can repay it reliably Credit unions commonly offer personal loans over **two to five years**, and may be more flexible than mainstream lenders if you have been declined elsewhere, according to [Ex"
"**Overall:** for a typical £10,000–£20,000 project, I would compare **M&S Bank first, then TSB and Santander**, using an eligibility checker and comparing the total repayment over the same term."
"- **£20,000–£25,000:** Compare **M&S Bank, TSB and Santander**."
"Santander requires a regular income of at least £10,500 for loans up to £19,999, with stricter income requirements for larger loans."
Named together
Sample panel questions
Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.
Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.
- personal-loans
Which is the best lender for a £10,000 loan over five years?
- personal-loans
Which UK lenders have the lowest interest loans for good credit?
- personal-loans
Which lenders let you check your loan eligibility without affecting your credit score?
- retail-finance
Which UK travel companies let you pay monthly for a holiday?
- mortgage-brokers
Which UK mortgage brokers are best for buy-to-let?
- retail-finance
Which 0% balance transfer credit card in the UK right now is worth the money?