Boots icon

Boots

boots.com·retailer

Strongest placement: Beauty and Personal Care

Rank
#1
of 97 ranked brands in Beauty and Personal Care
Avg position: 5.9
Visibility
52.8%
Named in 697 of 600 answers · rolling 4 weeks
Cited as source
1.2%
Citation share
Movement
vs previous period

Visibility history

Visibility over time0.0%16.4%32.7%49.1%65.4%2026-W39: 50.5% visibilityW392026-W40: 54.5% visibilityW402026-W41: 52.8% visibilityW41

By assistant

ChatGPT40.0%
Gemini74.0%
Perplexity18.7%
Claude78.7%

Also appears in

Named together

Brands mentioned alongside Boots, by category. Counts are not combined across categories.

Boots iconBoots&Amazon UK iconAmazon UK
65 shared answers in Beauty and Personal Care
Boots iconBoots&Superdrug iconSuperdrug
53 shared answers in Beauty and Personal Care
Boots iconBoots&Lookfantastic iconLookfantastic
38 shared answers in Beauty and Personal Care
Boots iconBoots&John Lewis iconJohn Lewis
36 shared answers in Beauty and Personal Care
Boots iconBoots&Cult Beauty iconCult Beauty
34 shared answers in Beauty and Personal Care
Boots iconBoots&Byrdie iconByrdie
26 shared answers in Beauty and Personal Care
Boots iconBoots&Space NK iconSpace NK
25 shared answers in Beauty and Personal Care
Boots iconBoots&Argos iconArgos
24 shared answers in Beauty and Personal Care
Boots iconBoots&Philips iconPhilips
24 shared answers in Beauty and Personal Care
Boots iconBoots&Allure iconAllure
22 shared answers in Beauty and Personal Care
Boots iconBoots&CurrentBody iconCurrentBody
22 shared answers in Beauty and Personal Care

What the assistants say about Boots

“Available via [boots.com](https://www.boots.com) and Amazon UK.”

“Easy to find at [boots.com](https://www.boots.com), [superdrug.com](https://www.superdrug.com), and most supermarkets.”

“Widely available at [boots.com](https://www.boots.com) and [lookfantastic.com](https://www.lookfantastic.com).”

“**UK availability:** Widely available at [Boots](https://www.boots.com), [Superdrug](https://www.superdrug.com), and most UK supermarkets, typically under £10.”

“**Why it's worth considering:** - Reduces breakage in 10 minutes - Strengthens hair up to 2x after three uses - Multiple award wins for best conditioner **UK availability:** Stocked at [Cult Beauty](https://www.cultbeauty.co.uk), [Boots](https://www.boots.com), and [Lookfantastic](https://www.lookf”

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Sample panel questions

Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.

Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.

These are category panel examples, not brand-specific questions or evidence that this brand was named in answers to them.

Beauty and Personal Care

  1. haircare

    Which is the best sulphate free shampoo?

  2. haircare

    Is there a clear winner for the best shampoo and conditioner for greasy hair?

  3. haircare

    I'm looking for the best hair straighteners. What should I get?

  4. beauty-devices

    Can you recommend a good red light device for hair loss?

  5. beauty-devices

    Which beauty devices do dermatologists recommend for anti-ageing?

  6. oral-care

    What SLS free toothpaste do people rate most highly?

Eating Out, Hotels and Gifts

  1. restaurant-groups

    I'm looking for the best restaurants in Edinburgh and Glasgow. What should I get?

  2. restaurant-groups

    Which are the best Italian restaurant chains in the UK?

  3. london-hotels

    Which London hotels are dog friendly?

  4. gifts-and-experiences

    Which UK websites are best for gifts for her?

  5. london-hotels

    Which London hotels are best for families?

  6. gifts-and-experiences

    Which UK websites are best for 30th birthday gifts?

Food and Drink

  1. dairy

    I'm looking for the best high protein yoghurts. What should I get?

  2. tea-and-coffee

    Which are the best coffee pods for a home machine?

  3. dairy

    Best kefir in the UK to buy right now?

  4. confectionery

    Can you recommend a good hot chocolate in the UK?

  5. confectionery

    Which UK brands make the best fudge?

  6. confectionery

    Which are the best vegan chocolate brands in the UK?