Food and drink
Tracks AI visibility for brands in the UK food and drink market.
Answers collected Sunday 4 October 2026 · Published Monday 5 October 2026
Reviewed name variants of Marks & Spencer (including M&S) are shown as one brand. Figures come from its highest-ranked original entry, not an addition of both. Original ranks and movements are retained, so a rank may be skipped.
| # | Brand | Visibility | Cited | 4 wks | Assistants |
|---|---|---|---|---|---|
| 1 | 38.0% | 1.0% | - | ||
| 2 | 36.3% | 0.0% | 1 | ||
| 3 | 35.8% | 1.5% | 1 | ||
| 4 | 23.5% | 3.8% | 1 | ||
| 5 | 23.2% | 0.0% | 1 | ||
| 6 | 19.5% | - | 2 | ||
| 7 | 19.2% | 1.5% | 1 | ||
| 8 | 17.8% | 0.3% | 1 | ||
| 9 |  Amazon UKamazon.com | 14.0% | 1.7% | - | |
| 10 | 12.7% | 4.0% | - | ||
| 11 | 12.5% | 2.0% | - | ||
| 12 | 11.8% | 0.0% | - |
Showing brands named in at least 2% of answers.
What the assistants say
"## Best for unsalted/baking If you bake regularly, **Ocado British Unsalted Butter** is a reliable, Red Tractor-certified option with a minimum 82% milk fat content, made from British milk ([ocado.com](https://www.ocado.com/products/ocado-british-unsalted-butter/556966011))."
"For baking where you need unsalted, **Ocado's own British Unsalted Butter** is a dependable, well-reviewed choice."
"[Ethical Consumer](https://www.ethicalconsumer.org/food-drink/shopping-guide/ethical-milk-brands) ### Best supermarket option - **Waitrose** is the strongest mainstream supermarket choice for non-organic own-label milk."
"[Ethical Consumer](https://www.ethicalconsumer.org/food-drink/shopping-guide/ethical-milk-brands) **Short answer:** choose **Hill Farm Real Food or Old Hall Farm** for the strongest cow-and-calf approach; **Acorn Dairy, Calon Wen or other fully organic producers** for widely recognised higher stand"
"[Waitrose](https://www.waitrose.com/ecom/content/about-us/our-farming/dairy-cattle) - **Waitrose Duchy Organic** is a particularly good supermarket option if you want organic milk."
"It features Lindt's classic Swiss milk chocolate with a 26% pistachio paste and crunchy kadayif filling."
"It costs around **£7.25 for 200g** and is available from M&S and Ocado."
"[Ocado.com](https://www.ocado.com/products/nescafe-gold-blend-smooth-instant-coffee/76355011) - **Best independent/premium option:** **Presto Colombian Instant Coffee** – *The Independent* rated it its best overall, praising its smooth, nutty, chocolate-and-caramel flavour."
"- **Daylesford Organic** - **Daioni Organic** - **Riverford** (organic dairy alongside veg boxes) - **Abel & Cole** (predominantly organic) ## 🥉 Best Supermarket Options - **Waitrose Duchy Organic** – Scored 8.5/20 in independent testing, the best among supermarkets."
"For supermarket convenience, Waitrose's standard range offers notably better welfare commitments than competitors, even outperforming some "organic" labels elsewhere."
Named together
Sample panel questions
Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.
Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.
- dairy
I'm looking for the best high protein yoghurts. What should I get?
- tea-and-coffee
Which are the best coffee pods for a home machine?
- dairy
Best kefir in the UK to buy right now?
- confectionery
Can you recommend a good hot chocolate in the UK?
- confectionery
Which UK brands make the best fudge?
- confectionery
Which are the best vegan chocolate brands in the UK?