Morrisons

morrisons.com·retailer

Get Morrisons's AI visibility report

Strongest placement: Food and Drink

Rank

of 108 ranked brands in Food and Drink

Avg position: 8.8

Visibility

19.2%

Named in 176 of 600 answers · rolling 4 weeks

Cited as source

1.5%

Citation share

Movement

vs previous period

Visibility history

By assistant

ChatGPT12.0%

Gemini30.7%

Perplexity10.7%

Claude23.3%

Also appears in

Food and Drink / Dairy#6 · 33.3% visibility
Food and Drink#7 · 19.2% visibility
Food and Drink / Confectionery#13 · 17.2% visibility

Named together

Brands mentioned alongside Morrisons, by category. Counts are not combined across categories.

Morrisons& Tesco icon

Tesco

36 shared answers in Food and Drink

Morrisons& Sainsbury's icon

Sainsbury's

32 shared answers in Food and Drink

Morrisons& Waitrose icon

Waitrose

29 shared answers in Food and Drink

Morrisons& Asda icon

Asda

28 shared answers in Food and Drink

Morrisons& Ocado icon

Ocado

21 shared answers in Food and Drink

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Sample panel questions

Six verbatim questions sampled per category from the 50-question panel. Panel v1, effective 2026-W39.

Source: index-panels-v2 (panel version 1, effective 2026-W39). Six prompts per category, drawn at random from the live 50-prompt panel with at least one from every topic. Text is verbatim as run.

These are category panel examples, not brand-specific questions or evidence that this brand was named in answers to them.

Food and Drink

dairy
I'm looking for the best high protein yoghurts. What should I get?
tea-and-coffee
Which are the best coffee pods for a home machine?
dairy
Best kefir in the UK to buy right now?
confectionery
Can you recommend a good hot chocolate in the UK?
confectionery
Which UK brands make the best fudge?
confectionery
Which are the best vegan chocolate brands in the UK?