Which brands do AI assistants actually recommend?
Every week we put 1,000 real customer questions to ChatGPT, Gemini, Perplexity and Claude, and record every brand they name. This is the public leaderboard, by category, for the UK.
Behind the index · cumulative across the LLM Lens estate
Updated every Monday- Brand mentions logged
- 3,057,352
- AI answers scored
- 125,766
- Customer questions tracked
- 12,705
- Citations captured
- 184,393
- Brands identified
- 73,888
- Sources cited
- 18,095
Movers and shakers
Biggest rank rises and falls this week, by category. New and unchanged brands are excluded.
Biggest rise
↑ Up 18 places
Biggest fall
↓ Down 26 places
Biggest rise
↑ Up 37 places
Biggest fall
↓ Down 19 places
Biggest rise
↑ Up 14 places
Biggest fall
↓ Down 10 places
Biggest rise
↑ Up 32 places
Biggest fall
↓ Down 28 places
Biggest rise
↑ Up 37 places
Biggest fall
↓ Down 29 places
Biggest rise
↑ Up 21 places
Biggest fall
↓ Down 19 places
Biggest rise
↑ Up 22 places
Biggest fall
↓ Down 28 places
Biggest rise
↑ Up 22 places
Biggest fall
↓ Down 16 places
Biggest rise
↑ Up 29 places
Biggest fall
↓ Down 29 places
Biggest rise
↑ Up 39 places
Biggest fall
↓ Down 38 places
Biggest rise
↑ Up 40 places
Biggest fall
↓ Down 26 places
Biggest rise
↑ Up 21 places
Biggest fall
↓ Down 27 places
Biggest rise
↑ Up 64 places
Biggest fall
↓ Down 46 places
Biggest rise
↑ Up 26 places
Biggest fall
↓ Down 22 places
Biggest rise
↑ Up 40 places
Biggest fall
↓ Down 27 places
20 categories
View directory →Banking and current accounts
Investing and wealth
Mortgages and personal finance
Business finance and payments
Cars and motoring
Fashion and clothing
Sports and outdoor
Beauty and personal care
Home and furniture
Home improvement and DIY
Heating and energy
Household appliances and audio
Travel and holidays
Eating out, hotels and gifts
Food and drink
Telecoms and broadband
Business software and it
Construction and building materials
Industrial supply and manufacturing
Professional and business services
Your brand, in every answer
The index is the public view. LLM Lens is what we run for clients: your own question set, every answer, every citation, every competitor, every week.
Your questions, not ours
A panel built for your category, products and buyer journeys, tracked weekly.
Every mention, cited or not
Direct mentions, citations and position across ChatGPT, Gemini, Perplexity and Claude, on the models the public actually uses.
Competitors and challengers
Your configured set plus every brand the assistants bring up unprompted.
What to do about it
Content gaps, knowledge map and recommendations tied to the answers that mention or ignore you.
How the index is built
The index is produced by LLM Lens, Flaunt Digital's AI visibility platform, using the same measurement it runs for clients.
We ask what real customers ask
1,000 questions across 20 categories, 50 per category, written from what people in the UK actually search for,
not from any brand's wish list.
Four assistants answer, the way the public sees them
ChatGPT, Gemini, Perplexity and Claude on the default model each gives its free users,
with web search on, from the UK.
Every brand named gets counted
no pre-selected list, no paid placement. A brand is in the index because an assistant said its name.
Mentions, citations and position are recorded from every answer.
Ranked and published every Monday
visibility over a rolling four-week window, citation share, movement,
with automatic quality guards that hold a category rather than publish a bad week.